Linktree alternatives for business owners (and how to choose one)

Most small businesses end up with a link-in-bio page by accident. You needed somewhere to send Instagram traffic, a list of buttons took four minutes to set up, and it has been there ever since. It works, in the narrow sense that people tap things.

The problem shows up when you look at what happens after the tap. A customer wants to know whether you're open, how much a job costs, whether anyone has used you before, and how to actually get in touch. A list of buttons answers none of that. It passes the visitor to somewhere else and hopes they arrive.

This guide covers the Linktree alternatives worth considering if you run a business rather than a personal brand, what to judge them on, and how to build a page that turns the people who tap your bio link into enquiries.

What a business needs that a link list doesn't do

Before comparing tools, get clear on the job. A business bio page has to do six things a plain list cannot:

Capture an enquiry on the page. Not "message us on Instagram", where it gets lost in requests. A form, with the fields you need, that lands in your email and an inbox you can search later.
Answer the obvious questions. Opening hours, service area, price range, turnaround, whether you deliver. These are the questions you answer twenty times a week in DMs.
Show the work. Photos of finished jobs, products with prices, a menu, a portfolio. People buy what they can see.
Prove you're real. Reviews, client names, years in business, a number. Trust is the whole game for a business nobody has heard of.
Put you on the map. Literally, if you have a location, and in search results, if someone looks you up by name.
Tell you what's working. Which post drove visits, which service page people read, which button they tap. Without that, your marketing is guesswork.

If a tool can't do most of those, it's a redirect service, not a business page.

What to look for in an alternative

Score the options on these, in roughly this order of importance for a business:

Forms and lead capture. Can a visitor send you an enquiry without leaving the page? Do submissions arrive by email, and are they kept somewhere you can export? Can they feed your CRM or a spreadsheet automatically?

More than one page. A business usually needs at least a home, a services or menu page, and a contact page. One screen of buttons forces everything into a stack.

Products and prices. Even if you don't sell online, showing prices or a "from" figure filters enquiries. If you do sell, you want a buy button that goes to your own checkout rather than a platform taking a cut.

Your own domain. yourbusiness.com on a card, a van, a quote email. A platform subdomain quietly signals "side project" to some customers.

Real analytics. Sources, locations, which links get tapped. Not just a view count.

Cost at your size. Free tiers are common. The question is what the paid tier charges for the three or four things a business actually needs, and whether that scales with you.

The alternatives worth a look

BonPages — a bio link that's a real business site

BonPages is built on the idea that the bio link should grow into a website rather than stay a list. You build from 28 blocks: a hero with your logo, services with rates, products with prices and variants, a gallery of finished work, testimonials, an FAQ, a table for opening hours or a price list, a Google Map, and forms with 11 field types that email you every submission and keep them in an inbox with CSV export.

For a business, three things matter most. Forms are on the free plan, not held back for a paid tier, and each one can post every submission to Zapier, Make or n8n, so enquiries land in your CRM or a Google Sheet automatically. Analytics are built in and cookie-free, so you see traffic sources, locations and which links get tapped without a cookie banner. And on PRO you get your own domain with automatic SSL, unlimited pages, and the option to remove the BonPages badge.

The free plan is one site, one page and 1,000 page views a month, with every block, every theme, forms and analytics included. PRO is $8 a month or $60 a year. There's a dedicated page for small businesses and a side-by-side comparison with Linktree if you want the detail.

Carrd — a cheap one-page site

Carrd is a well-loved, inexpensive way to build a single clean page. It's closer to a mini site builder than a bio tool, so you get design freedom but have to assemble business features like products and enquiry handling yourself. Good if you want one simple page and don't need a structured inbox.

Beacons — creator monetisation first

Beacons is aimed at creators earning from content: media kits, tipping, digital products. If your "business" is your personal brand and brand deals, it's worth a look. If you're a plumber, a bakery or a consultancy, the feature set points away from you.

Milkshake and Taplink — mobile-first bio pages

Both build bio pages designed to be made on a phone, with card-style layouts. Fast to set up. The ceiling is lower when you need several pages, a structured enquiry inbox or deeper analytics.

A page on your existing website

If you already have a site on Squarespace, Wix, Shopify or WordPress, one option is simply a dedicated landing page there and a link to it. You keep one system. The downsides are that most website builders aren't designed around a phone-first single link, and the cost is usually higher than a bio tool.

Google Business Profile — not an alternative, but do it anyway

If you have a location or a service area, claim your Google Business Profile. It isn't a bio page, but it's where a lot of local search ends up, and it should point at the same page your bio link does.

How to choose, in three questions

Do you need enquiries, or just traffic? If someone sending you a message is the point, the deciding feature is forms with an inbox and an email notification. Everything else is secondary.

Will one page be enough in six months? Most businesses answer no once they list more than two or three services. Choose a tool where a second page is possible rather than one where you'd have to migrate.

Who looks at the link? If it's customers who found you on Instagram, design for the phone and put the ask near the top. If you also put the link on quotes, invoices and a van, your own domain starts mattering.

Building the page: a structure that works

This order has one job per screen and keeps the ask high.

Hero. Business name, what you do and where, in one line. "Emergency plumbing, Leeds and surrounds, 24/7." One button: Get a quote, Book a table, Shop.
Trust strip. Years in business, jobs completed, a rating, or three client logos. One line, high up.
Services or menu. Each with a short description and a price or a "from" figure. Publishing prices filters out the enquiries you don't want and reassures the ones you do.
Proof. Photos of real work and two or three testimonials with names. Not stock images.
The form. Name, contact, what they need, and one qualifying question like budget, date or postcode. Keep it under six fields.
Practical details. Opening hours in a table, service area, a map, payment methods, parking.
FAQ. The five questions you answer most in DMs. Every one you answer here is a message you don't have to type again.
Social and contact. Icons, a phone number, and a WhatsApp button if that's where customers prefer to talk.

If you're local, the companion guide on link-in-bio pages for local businesses goes deeper on maps, hours and service areas.

Make the enquiries go somewhere

An enquiry that sits in an inbox is half a system. Point your form at a webhook and it can create a row in a spreadsheet, a contact in your CRM, and a message in a Slack channel the moment it arrives. The guide to connecting forms to Zapier, Make and Google Sheets walks through the setup, the payload format, and what to do when a delivery fails.

Two things worth doing on day one: name your form fields sensibly before you build the automation, because the field names become the keys, and add one line above the form telling people when you reply. "We answer within one working day" measurably increases submissions.

What to measure

Four numbers tell you whether the page works:

Form submissions per hundred visits. This is the only conversion number that matters. If it's near zero, your ask is too far down or too vague.
Traffic sources. Which platform actually sends buying customers, as opposed to the one that sends the most people.
Top links. Which service or product gets tapped. Reorder the page so the winner is first.
Returning visitors. People coming back usually means they're deciding. Give them the FAQ and prices they're checking.

The post on the link-in-bio metrics that matter covers how to read these without drowning in charts, and how to read your analytics goes through the dashboard itself.

Moving over without downtime

You don't have to switch in one go.

Build the new page in parallel. An hour, start to finish, if you have your photos and prices to hand.
Add what the old list couldn't do: the form, the prices, the proof, the hours.
Open it on your own phone and tap every link and button.
Swap the link in your Instagram, Facebook and Google Business Profile.
Leave the old page up for a week in case something still points there.

There's no automatic importer between bio tools, so budget ten minutes to paste your existing links across. In practice that's the shortest part of the job: writing honest prices and picking the right photos takes longer and matters more.

Where to start

If you want the short version: pick a tool that lets a customer send you an enquiry and read your prices without leaving the page, and that can grow to a second page when you need one. That's the difference between a redirect and a shopfront.

If you're a solo operator rather than a company, the companion piece on Linktree alternatives for freelancers covers pitching, rates and proposals instead of storefronts. If your business is mostly Instagram-driven, start with free Linktree alternatives for Instagram. And for the full field, there's the broader roundup of the best Linktree alternatives in 2026.